Hot 97's DJ Envy and mobile content provider Cellfish Media have joined forces to create "The Monthly Mixtape," a service which sends exclusive music and mobile content to subscribers' cell phones. As part of their agreement, Cellfish Media will distribute a seven-track mixtape compilation mixed by DJ Envy to subscribers which will also come with ringtones, daily hip-hop insider tips and exclusive interviews. Subscribers will also be able to interact with Envy via his community page on Cellfish's website which also offer prize giveaways.
"Yesterday, kids would have to wait for a mixtape to be pressed up and distributed; today, they have to run home to their computers and search for it; tomorrow, the instant something is blowing up, it shows up in your pocket," said Cell Fish Vice President Jonathan Dworkin via a statement. "Yesterday is over."
"Yesterday, kids would have to wait for a mixtape to be pressed up and distributed; today, they have to run home to their computers and search for it; tomorrow, the instant something is blowing up, it shows up in your pocket," said Cell Fish Vice President Jonathan Dworkin via a statement. "Yesterday is over."
1 comment:
This just means mixtapes will be the next piece of our culture to become watered down and wack. Going mainstream may mean more money for the artist but it almost never means better music or in this case better mixtapes. let's all wave goodbye to mixtapes, can anyone save us?
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